Reaction to Uses and Graftification Perspective

According to the Uses and Gratification Perpective we as users of media choose what we expose ourselves to according to how we feel. It claims that we use the media to regulate our moods and that we are fully free to choose what we watch. In reality,we are bombarded by and exposed to content of the media that we do not choose. We are not in control of the effects that media could have on us and we are vulnerable to messages and subliminal content that is displayed on television and in other forms of media. We may choose the programs that we view but through viewing, we are not immune to the effects that different media can have on our thoughts, actions, perceptions and behavior.